To create a publication which challenges the conventional format of a magazine.
Lensfour is a publication that does not see things clearly. Rather, it explores all angles of a subject, niche or otherwise, in order to improve our understanding. It is a publication designed to challenge accepted perception. In our multi-faceted world; even the simplest of subjects can provide us with a fascinating story.
Issue number one of lensfour is centred around the theme of ‘Austerity’. The publication takes four definitions of the word, in order to initiate four separate relevant responses to each of those definitions. From a pencil that discourages creativity, to a no waste jumper pattern made entirely from insulation foil, the Austerity issue hopes to highlight the successes and failures of the world in times of austerity.
The lensfour austerity issue is a glance into the future consequences of austerity measures in Britain, a humerous exploration in the deliberate choice to consume less and produce more, and most importantly — a celebration of human ingenuity.
The ethos of lensfour explores the idea that the beauty of seeing is that as individuals we all see the same, but differently. Designed to question the traditional ‘magazine’ format, lensfour strives to prove that focus always informs understanding.